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  Because of our strong commitment to the company's core values, we have continued
to grow our business with stability yet in the fast pace. In addition to our core business
in rice exporting, we have also diversified our business in other areas, namely finance,
insurance, and real estates.

  Founded Tang Huang Lee Limited Partnership on the bank of Chaopraya river to export rice to Hong Kong and constructed five rice mills. Later on, the Partnership was renamed and incorporated as Wanglee Company Limited.
  Established Huang Lee Chan Limited Partnership to operate in the currency exchange business, which later became the Wanglee Bank. Then it was renamed and went public known as Nakornthon Bank Public Company Limited on April 22, 1985 and finally became Standard Chartered Nakornthon Bank PCL.
  Was considered the golden era for rice trading. The company was ranked one of the three biggest rice exporters in Thailand.
  Set up the Insurance department on June 29, 1939, to support the fast growing rice exporting business. As the department size continued to expand, it was established as Luang Lee Insurance Company Limited, which became Navakij Insurance PCL until today.
  Founded Chaitip Co., Ltd. to operate the rice trading business, while the former rice trader, Wanglee Co., Ltd. turned to the real estate business. Wanglee Co., Ltd. cooperated with the Royal Garden Resort PCL. in constructing and operating a five-star Bangkok Marriott Resort and Spa by the Chaopraya River.
  Opened Sathorn Nakorn Tower, a 32-storey modern office tower located on North Sathorn Road. The office is rented by many leading companies and financial institutions.
  Opened a Makro store (Samsen branch), the country's leading cash and carry, located on the former land of the company's first rice mill. The store is operated by Siam Makro PCL.
  Introduced 'Color Sorter' to improve the production process by sorting out damaged grains and non-rice materials e.g. yellow kernel, chalky kernel. The company also brought in the 'Whiteness Indicator' to analyze and control the quality of rice before passing to the next process.
  Leased the company warehouse to Central Retail Corporation Co., Ltd. in March. The warehouse is located on the former land of the fifth rice mill.Then the former land of the fourth rice mill was leased to D-River Restaurant, which was opened in September and operated by Dairy Queen Restaurant Co., Ltd.
  Launched 'Panomrung', the full-line rice service, in the domestic market. The brand has been well-accepted and successful, especially among leading hotels and restaurants in Bangkok, e.g. The Mandarin Oriental - Sala Rim Naam, Conrad, Westin Grand, Sheraton Grand, and many more. Panomrung is also available in Family Mart, one of Thailand's leading convenient store chains.
  Developed the rice laboratory and set up the standardized quality control system by applying hi-tech facilities to analyze, improve, and control the rice quality. For example, the 'UV-VIS Spectrophotometer' is used to measure Amylose content in rice, which can qualify the purity of raw materials. The result can also be applied to calculate the exact rice to water ratio to ensure the consistent cooking quality.
  Installed 'Texture Analyzer' to measure the tenderness and glutinousness of steamed rice in order to control the steamed rice quality to be consistent all year round.
  Opened the new factory in Nongkae, Saraburi province on the 65,600 square meter land in December.

  Listed Panomrung into Makro Cash and Carry outlets, targeting food service customers and Tesco Lotus stores, aiming end-consumers.

  Chaitip Co., Ltd. 248 Chiengmai Rd., Klongsan, Bangkok 10600 Thailand
Tel : 66 2 437 0168 - 71, 66 2 437 0189 - 90 Fax : 66 2 438 8828 E-mail :
@ Copyright 2005 CHAITIP All Right Reserved