We constantly strive to understand
our customers’ needs.
We not only design our products
and services but also consistently
improve our production technology
and way of doing business in order to meet those needs.
We dedicate resources to
achieve our commitment.
We work our best to complete
tasks at top quality within the
We are responsible to the communities in which we live and work.
We must be good citizens-support good works and charities. We must
maintain in good order the property we are privileged to use, protecting
the environment and natural resources.
We consider honesty the crucial part
in all our business operations.
We promote the honest business practice throughout our organization,
to business partners and to consumers.
We adhere to our trade commitment, regardless
of the rice market fluctuation.
Our Qing Ling Zhi brand has been one of the most trusted brands in
among rice importers for its consistent quality since 1975. It contributes
more than 8%
both volume and value in Hong Kong rice market.
Our Panomrung brand is committed to consistently
delivering the high quality
cooked rice for our catering customers' guests. Therefore we do not
stop only at
delivering rice to our customers' stores but providing a turnkey service
managing customers' stocks, recommending cooking direction, to surveying
The company now exports rice to international
supermarket chains, which
strictly require consistent cooked rice quality and on-time delivery.
consequently invest in the new factory, which is equipped with modern
production technology, world-class rice laboratory, and stringent
control. It is able to provide remarkable production capacity while
maintaining top rice quality.
As a responsible company, we feel obliged to
contributing to the
communities in which we live and work. From past to present, we
have long been giving back to the society, particularly to the